OUR STORY

They say, every company worth talking about has a story filled with unbelievable coincidences. Well, so does ours. Our founders, Saurabh Sharma & Alicia Souza met as a result of sending a cold email. How random! Soon after, they set out to create what is today one of India’s top gifting and stationery brands - Alicia Souza.

Fast forward to today, we’ve grown into a house of brands and are the company behind some popular lifestyle brands like Happy Wagon, Coastal Habitat, Wildpaper and Alicia Souza.

As pioneers in DTC and Influencer led e-commerce in India, we’ve worked closely with the ecosystem and seen it evolve. We can confidently say that this decade will present unparalleled opportunities for this industry and we’re well positioned to go after them.

Also, In the short journey so far, we've been first hand witness to how brands can create a positive impact in the world around us! As a result, we've become strong believers in the fact that brands we build should not just delight customers but also touch and change lives!

In hindsight, the way we named our company seems more apt than ever! Together, we are truly steering our wagon into a future full of possibilities!

Come aboard, say hello and join us on our ride!